Sybil Ackerman-Munson is the President at Do Your Good LLC. They offer online courses, podcasts, and resources to help donors make a difference with their donations. With over two decades of experience, she knows how to establish best funding practices and help donors make a tangible difference in the world.
Sybil has helped give away over $45 million in large and small donations throughout her career. She’s worked with almost every type of charitable funder and has a thriving career working with philanthropists.
Here’s a glimpse of what you’ll learn:
- Sybil Ackerman-Munson shares insight into the different types of donors and what they’re looking for
- What does a sustainer donor look like?
- The differences between a campaigner, launcher donor, and sustainer donor?
- Sybil talks about how to identify your donor’s type
- How to get in front of donors
- Are there commonalities among the different types?
- The top three things to consider when working with donors
In this episode…
To help your donors give in an impactful way, you need to understand who they are and what they’re interested in. According to Sybil Ackerman-Munson—a consultant who helps donors make a difference with their donations to charities and worthy causes—there are three common types of donors: sustainer, campaigner, and launcher donors.
The sustainer donor cares about your organization, the work you’re doing and wants to continue to support that work. On the flip side, there’s the campaigner donor who cares deeply about a cause and is primarily looking for collaborators for partnerships. What about the launcher donor? How do you identify the different types of donor, and most importantly, how do you get in front of them?
Listen to this episode of the Philanthropy212 Podcast with Penny Cowden featuring Sybil Ackerman-Munson, the President of Do Your Good LLC. She shares insight into donor trends, the different types of donors, and how to identify and connect with them. They also go into the top three things to consider when working with all three types of donors. Stay tuned to find out more!
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Resources Mentioned in this episode
- Philanthropy212
- Penny Cowden on LinkedIn
- Do Your Good LLC
- Do Your Good Podcast
- Sybil Ackerman-Munson on LinkedIn
Sponsor for this episode…
This episode is brought to you by Philanthropy212, a fundraising consulting company focused on helping not-for-profit organizations build sustainable practices and programs that raise more than just money.
Philanthropy212’s founder, Penny Cowden, has 25 years of experience in the industry and has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System, and Sun Health.