Steven Aguiar is an experienced Full-Stack Digital Marketer. He is the Founder of Good Goes Further, where he helps not-for-profit organizations create and execute a plan for digital growth. Steven is also the Founder of BlueWing, a marketing agency that has helped dozens of clients grow and activate a digital audience.
After graduating from Brown University, Steven oversaw digital marketing transformation at MTV, The Fader, and The Players’ Tribune. In 2016, he launched BlueWing, which has since been certified by Facebook, Google, and HubSpot.
With Good Goes Further, Steven plans to bring the growth marketing expertise he’s honed while serving for-profit clients to the world of not-for-profit.
Here’s a glimpse of what you’ll learn:
- Steven Aguiar talks about why not-for-profit organizations should have a paid media strategy
- What paid campaigns look like for not-for-profits
- How to create brand awareness for your organization
- The tools you need to manage your digital presence
- How to use Google Ad Grants
- Which is the most valuable social platform for a not-for-profit?
- Steven’s advice to improve organic SEO for your organization
In this episode…
Digital platforms are almost exclusively pay-to-play for traction. As a result, not-for-profit organizations have a hard time competing with their for-profit counterparts. How can not-for-profit organizations reach their relevant audience in the most cost-effective and results-driven way?
Today’s guest, Steven Aguiar, the Founder of Good Goes Further, says it is through a paid digital strategy for brand awareness, email acquisition, and fundraising. Not only does it cost a fraction of what is needed to hire a full-time employee to grow organically, but it also delivers results fast. So how do they create or improve the digital strategy for not-for-profit organizations?
Listen to this episode of The Philanthropy212 Podcast with Penny Cowden and her guest, Steven Aguiar of Good Goes Further. They discuss why not-for-profit organizations should have a paid media strategy, what paid campaigns look like for not-for-profits, and how to kickstart or improve digital strategy.
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Resources Mentioned in this episode
- Good Goes Further
- Good Goes Further on Facebook
- Steven Aguiar on LinkedIn
- Penny Cowden on LinkedIn
Sponsor for this episode…
This episode is brought to you by Philanthropy212, a fundraising consulting company focused on helping not-for-profit organizations build sustainable practices and programs that raise more than just money.
Philanthropy212’s founder, Penny Cowden, has 25 years of experience in the industry and has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System, and Sun Health.