Fundraising Metrics With Bill Littlejohn

Fundraising Metrics With Bill Littlejohn

Bill Littlejohn is one of the nation's leading healthcare philanthropy professionals with more than three decades of experience. He has led & directed philanthropic programs that have generated more than half a billion dollars. He is a 1980 graduate from the University of Virginia with a Bachelor of Arts degree in Economics. He is also a past chairperson of the Association of Healthcare Philanthropy.

In this episode, Penny Cowden talks with Bill Littlejohn about the role of metrics in creating and sustaining successful philanthropic programs. They discuss the evolution of metrics in philanthropy, how to balance leadership objectives and goals with metrics, and how to effectively use metrics to build authentic and lasting donor relationships.

Here’s a glimpse of what you’ll learn:

[01:39] Bill shares his experience with using metrics and how he found them useful
[03:12] The evolution of metrics in philanthropy and the role that technology has played in it
[4:08] The two perspectives you need to consider when you think about metrics
[06:00] Are metrics driving fundraising goals?
[09:33] How to balance metrics and KPIs with leadership and relationship-building goals
[13:15] How to train people to use metrics effectively to create optimized activities
[16:55] The role of organization leaders in positively using metrics to retain fundraising talent
[20:22] The right metric to employ in building philanthropic donor relationships
[24:45] How the right perspective can create and sustain successful philanthropic programs

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Sponsor For This Episode

This episode is brought to you by Philanthropy212, a fundraising consulting company focusing on helping not-for-profit organizations to build sustainable practices and programs that raise more money. Philanthropy212's founder, Penny Cowden, has 25 years experience in the industry & has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System and Sun Health.