David Williams is the Chief Development Officer for the College of Liberal Arts at Purdue Research Foundation, Purdue University. For over 15 years, David has been responsible for designing and implementing a comprehensive advancement program for ten academic units that comprise the College of Liberal Arts.
Here’s a glimpse of what you’ll learn:
- David Williams talks about the effectiveness of the introductory email in setting up donor visits
- The structure of the introductory email
- Why email works better in setting up donor visits ahead of phone calls and letters
- Does the email strategy work for region-focused nonprofits?
- A break down of what goes on during a donor visit
- How to keep in touch and follow up with the donors you’ve met
- David talks about the role of social media in keeping up with donors
- Why you should always do what’s important for the donor
In this episode…
Something fundraising officers find most difficult, but crucial, is setting up the donor visit. How do you schedule successful donor visits? Some opt for phone calls, but run the risk of donors not answering the phone. Conversely, when they do talk on the phone, a face-to-face meeting becomes unnecessary.
How, then, do you set up the all-important face-to-face donor visits effectively? David Williams, Chief Development Officer for the College of Liberal Arts at Purdue University’s Purdue Research Foundation, has found success using the art of the introductory email—and is here to share his playbook.
Listen to this episode of Philanthropy212, as host Penny Cowden chats with David Williams, Chief Development Officer for the College of Liberal Arts at Purdue University’s Purdue Research Foundation, about the art of the introductory email. David shares why the email is more effective than phone calls and letters, how to structure the email, what to do during and after the donor visit, and more.
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Resources Mentioned in this episode
- Penny Cowden on LinkedIn
- Purdue Research Foundation
- College of Liberal Arts Development Team at Purdue University
- David Williams on LinkedIn
- David Williams’ email
Sponsor for this episode…
This episode is brought to you by Philanthropy212, a fundraising consulting company focused on helping not-for-profit organizations build sustainable practices and programs that raise more than just money.
Philanthropy212’s founder, Penny Cowden, has 25 years of experience in the industry and has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System, and Sun Health.