Gina Bria is the Founder and Executive Director of the Hydration Foundation. She’s an anthropologist and was named Real World Scholar with the World Evolved Lecture Series. She has opened a new conversation on what hydration is beyond just liquid consumption. Some of her greatest work has been documenting the process of hydration in desert communities.
Seeing how desert communities were using water locked inside plants, she was led to breakthrough water science, opening a new phase of more concentrated water that hydrates more profoundly. The Hydration Foundation provides public education for better hydrating people, plants, animals, and soils.
Here’s a glimpse of what you’ll learn:
- Gina Bria talks about how she’s helping to meet the public longing to give
- How Gina is assisting farmers in getting the best form of water to address the global ecological crisis
- How to sustain the public’s eagerness to give
- Harnessing the emerging philanthropists
- What the Hydration Foundation’s Summit is about and how to access it
- Debunking the eight glasses of water a day myth
In this episode…
There’s a public longing to give, but most donors want to experience the impact of their gifts and be counted among a community of people changing the world. These types of donors constitute a new class of donors that many fundraising professionals often ignore. The reason is that fundraisers don’t know how to activate that public longing and make them feel triumphant.
Gina Bria, the Founder and Executive Director of the Hydration Foundation, has found a way to solve that problem. According to her, it is the single-action donation approach: giving people a specific enough ask that they feel like they’ve accomplished something together. Want to know more about how Gina uses the single-donation strategy to help rollback the world’s ecological crisis?
Listen to this episode of The Philanthropy212 Podcast with Penny Cowden as she discusses unlocking the public longing to give with Gina Bria, Founder and Executive Director of the Hydration Foundation. They highlight how Gina is getting the public to donate and help farmers get the best form of water into their farms to address the global ecological crisis and more.
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Sponsor for this episode…
This episode is brought to you by Philanthropy212, a fundraising consulting company focused on helping not-for-profit organizations build sustainable practices and programs that raise more than just money.
Philanthropy212’s founder, Penny Cowden, has 25 years of experience in the industry and has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System, and Sun Health.