Jay Finney is the Vice President and Senior Consultant, Fundraising Management at Ruffalo Noel Levitz, LLC. For over 20 years, Jay has worked with a wide variety of not-for-profit organizations, helping them attract, engage, and retain more donors.
He has partnered with colleges, prep schools, hospitals, PBS stations, food banks, museums, zoos, military groups, and more. Jay has helped clients move from a single channel, spray and pray approach to fundraising to more efficient and effective annual fundraising programs.
Here’s a glimpse of what you’ll learn:
- What does Ruffalo Noel Levitz, LLC (RNL) do?
- Jay Finney explains the ineffective spray-and-pray approach to fundraising
- How the various forms of communications work together
- Are direct mail and newsletters still relevant for fundraising?
- Why segmenting your market or your donor base is key
- The process of building multi-channel communication
- The donor data you should be tracking
- What are the giving patterns for younger donors, and how crucial is it to use data to build relationships with them?
In this episode…
There’s a smarter way to raise funds. It has nothing to do with reaching out to as many people as you can in the hopes that they’ll give. That spray and pray approach often fails because not everybody is willing to or can even afford to give.
A more innovative approach uses data for targeted fundraising, reaching the right folks with the right ask at the right time. It begins by reaching out to people through their preferred communication channel and gathering specific data for each donor. Want to know how to go about it?
Listen to this episode of The Philanthropy212 Podcast with host Penny Cowden. She interviews Jay Finney, Vice President and Senior Consultant, Fundraising Management at Ruffalo Noel Levitz, LLC. Together, they discuss building multiple communications channels, gathering donor data, and using it to make the right ask at the right time.
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Sponsor for this episode…
This episode is brought to you by Philanthropy212, a fundraising consulting company focused on helping not-for-profit organizations build sustainable practices and programs that raise more than just money.
Philanthropy212’s founder, Penny Cowden, has 25 years of experience in the industry and has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System, and Sun Health.