Tim Kachuriak is the Founder and Chief Innovation and Optimization Officer for NextAfter. NextAfter is a fundraising research lab and consultancy. They work with cause-driven businesses and nonprofit organizations to help them better understand their customers and inspire their donors to give generously.
Tim is renowned as a nonprofit thought leader. He is the author of the book Optimize Your Fundraising, lead researcher, and co-author of Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Mid-Level Donor Crisis.
He has trained organizations in fundraising optimization worldwide and is a frequent speaker at international nonprofit conferences.
Here’s a glimpse of what you’ll learn:
- How the question “What makes people give?” led Tim Kachuriak to create NextAfter
- The NextAfter’s approach to solving the giving puzzle
- Are most nonprofits great at communicating with their donors?
- What Tim’s research show about human behavior and giving
- Understanding the reasoning behind why people give
- The story of how Tim joined the nonprofit sector
- What are the current digital trends in philanthropy
- How to make your digital communications more effective
- The most significant issues in the nonprofit industry
In this episode…
Philanthropy is entirely built on the generosity of other people. But the question that’s always on the fundraisers’ mind is, “What makes people give?” While there is no one answer, this question is crucial for the success of philanthropies. In trying to solve the giving puzzle, Tim Kachuriak created NextAfter. The business has started running experiments to determine what makes people give.
They found that giving is irrational behavior, but people rationalize it with different reasons. Sadly, many fundraisers do not understand these different motivations, so they struggle to connect donors to the right opportunities at the right time. But what are these triggers that move people to give?
Listen to this episode of the Philanthropy212 Podcast with Penny Cowden. She discusses research on what drives giving with Tim Kachuriak, Founder and Chief Innovation and Optimization Officer for NextAfter. They talk about human behavior and giving, the different motivations for giving, how to generate more responses, and online giving. Stay tuned to find out about all these and more!
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Resources Mentioned in this episode
- Penny Cowden on LinkedIn
- The Generosity Freak Show
- Tim Kachuriak on LinkedIn
Sponsor for this episode…
This episode is brought to you by Philanthropy212, a fundraising consulting company focused on helping not-for-profit organizations build sustainable practices and programs that raise more than just money.
Philanthropy212’s founder, Penny Cowden, has 25 years of experience in the industry and has helped raise more than $100 million for non-profits such as PeaceHealth, Sisters of Charity, Inova Health System, Banner Health System, and Sun Health.